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FOAM GUIDE

Explore our foams

Foam is a collective name for the materials used in the midsole of running shoes. There are different types of materials designed to meet different needs, and in recent years there has been a huge development in this area.

The optimal foam is made of a lightweight material that provides high cushioning and high energy return. If you also manage to achieve good durability, you have a perfect foam. All foam manufacturers strive for this. However, there's usually a compromise, with more or less of each property.

In general, racing shoes have a foam that is light and offers high energy return but has low durability. Shoes for volume training usually features a foam that provides good cushioning and high durability but lower energy return and higher weight.

Energy return defines the resilience and "bounciness" of the material, how quickly it returns to its original shape (much like the rebound of a bouncy ball when dropped). High energy return gives a more efficient stride at the expense of durability and is generally best suited for hard road surfaces and racing/intervals.

Ud Pro Foam™

Ultra-lightweight midsole foam that delivers exceptional propulsion for achieving optimal speed during ultra-distance running. A pro version of the Ud Foam™, this EVA-based foam adds a unique chemical compound for superior energy return and minimal weight. This is for racing at the highest level of running.

Px Foam™

Very lightweight midsole foam that offers an exceptionally high amount of energy return while providing shock-resistance and flexibility. A single, natural foaming agent is used in making this green innovation without adding any chemical cross-linking agents. Raw and finished materials are completely reusable. 20% lighter than traditional EVA and perfect for every run.

Ud Foam™

Lightweight and durable midsole foam that delivers consistent propulsion during ultra-distance running. This EVA-based foam adds a unique chemical compound for enhanced energy return and durability. Fast, light and long-lasting are the main characteristics of this high-quality midsole foam.

Ar Foam™

An all-round soft-ride midsole foam that offers great energy return while providing stability and an exceptionally smooth ride. This EVA-based foam adds a unique chemical compound for perfect deceleration without sacrificing toe-off acceleration capability. Stable and versatile.

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Craft Sportswear

Craft Sportswear

Evedalsgatan 5, SE-504 35 

Borås, Sweden 

Org.nr 556529-1845