Production: Moving forward through collabor­ation.

Today, 80% of a garment’s environmental impact originates in the production phase. In other words, there’s a lot to gain from making the beginning of the lifecycle a priority.

Daniel Högling, Product & Marketing Director

Craft 2023 KPI's

01: Full traceability for all products by 2025

02: 100% of Tier 2 suppliers subject to third-party audits by 2025

03: Main suppliers using renewable energy sources by 2027

04: 50% of garments produced close to market by 2030

"We work together to demand more from the supply chain."

Our sourcing offices are located in China, India, Vietnam and Bangladesh close to suppliers, textile mills and production facilities throughout Asia. The day-to-day contact with the production chain makes it easier to ensure that our environmental directives, based on the United Nations’ global goals for sustainability, are met by our suppliers. As a member of the amfori BSCI initiative, we also share reports and findings with thousands of other affiliated companies, and demand that every supplier submits to third-party audits and onsite inspections. Our goal is that 100% of our suppliers must meet our Code of Conduct and be open to unexpected factory visit by independent observers at any time. Today, the number is at 96%. To keep moving forward, we’ll extend the goal to include Tier 2 suppliers by 2025.

For 2030, our goal is that 50% of all garments will be produced closer to their intended markets, reducing the need for long-distance transports. As production facilities consume a lot of power, we have also set a goal that facilitates change when it comes to energy sources. By 2030, our main suppliers will use power from renewable sources such as solar, wind, hydro and biomass energy.