Products developed with care.
We develop functional sports clothing designed to last over time and withstand tough environments and weather conditions. In addition, our products boost the user's sports performance.
Our clothes are part of the sports experience, an extension of the body – almost like a second skin. Your experience is our passion. Therefore, we develop our products carefully and with great attention to materials, function and quality. A second skin for us means responsibility, to you the user and also to the entire process. Our responsibility therefore extends from the individual and the product's life cycle to our coworkers and suppliers, transportations and ultimately, all of society.
We want to leave as few footprints on earth as possible as well as avoid all kinds of environmental transgressions. This is a high-ranking goal. We work actively and in several different ways to ensure that our products are durable and of good quality without affecting the environment negatively. Our suppliers, for example, always follow the rules of the latest chemicals legislation (REACH) and recommendations for use.
We avoid using unnecessary additives in our materials. Many of our products are made of pure polyester. As far as possible we are careful not to mix polyester with materials that are not friendly to the environment or people. This practice also facilitates the possibility of recycling at a later stage. In some of our products we use pure wool. All our wool products are made of so-called non-mulesed wool, where no animals have been harmed in the process.
Together we develop Craft Sportswear. We want to generate happy coworkers who energize and give life to our brand. Our coworkers are our most important resource. The work environment and the wellbeing of our coworkers are therefore essential for us. We care about a good social environment for all coworkers and encourage a balanced work life. Since we are a brand that develops sportswear, we naturally inspire to a life of movement and good health. For most of us this is a matter of course, as it is to protect nature and the environment.
Therefore, we integrate sustainability in the core of our every-day business operations. The work includes, amongst several things, to improve working conditions in the supply chain, cutting emissions of green-house gases and introducing organic and eco-friendly materials.
We invite you to take part of our work with CSR and sustainability. More information is available in New Wave Groups Sustainability Report, where we highlight important activities, achievements and ambitions for the future.
Evedalsgatan 5, SE-504 35