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Material: Reuse to reduce

Turning five empty soda bottles into a t-shirt isn’t just a clever trick. It’s also a great way of reducing our dependency on petroleum and helping the world turn the tide on plastic waste. Today, it’s estimated that 8 million tons of plastic end up in our oceans every year. A mere 10% of the global plastic waste is recycled and put to use again.

Thommy Bäcklin, Head of Product

Craft 2023 KPI's

01: All products fully or partially made from sustainable fabrics by 2023

02: All garments made from 100% sustainable materials and/or production methods by 2027

03: All products made from fossil-free materials by 2030

”A garment that stays in use twice as long reduces its carbon footprint by 49%.”

That’s why we’ve taken sight of an important milestone going forward. By 2023, all new Craft garments and footwear will be fully or partially made from sustainable materials. This means fabrics that are recycled, recyclable or produced in a way that optimizes the earth’s resources. Today, we’re halfway there, as about 50% of our running, training, cycling and skiing apparel contain reused and repurposed fibers and materials. By 2027, our goal is that every Craft garment will be made from 100% sustainable materials. Choosing recycled material over new have other benefits besides the issue of waste. Recycled polyester takes roughly half the energy to produce and generates 79% less carbon emissions compared to virgin polyester. When working with natural mate- rials such as cotton or wool, our policy is to only use fabrics that are produced in accordance with the Global Organic Textile Standard.