Our latest addition

Our new casual sportswear collection. Stylish garments that move smoothly with the beat of the street. Items with a laid-back yet compelling identity that keep you in the zone, where you can recharge body and mind for the next performance.

The Zone

A higher state of mind where focus is balanced with calmness, nervousness with confidence. The place where all the pieces come together, and everything just flows. Enter this elusive space and put yourself in your most competitive performance mode.

Get a glimpse into the Craft athletes' routines before big races, how they enter the competitive state of mind and get into the zone.

Patrik Nilsson

Triathlete

Music is always a good idea.

I try to visualize a door and when I step inside it is time to focus and to win!

It is important to not think about what others are doing. Focus on yourself and try to shut everything else out. Hold up your arms and visualize your zone. 

Will Clarke

Triathlete

Take yourself away for some time on your own so you have some headspace.

Prepare to suffer and to perform!

…But don’t think too much - just go for it and the hours will fly by. It’s amazing how long you can exercise for.

Stina Nilsson

Cross-country skiing

Breakfast with lots of time. No stress allowed before a race. 

Good music. It can really make me push that extra. During the Olympics I listened a lot to Tomas Stenstöm’s ”Allt jag har”, (”All I got”).

Shake the thighs. Especially in between sprint heats. It’s great for recovery and to get in the zone… and maybe a bit placebo. ;)

Fredrik Samuelsson

Decathlon

When I arrive to the competition I go straight to a bench to lay on my back and listen to music.

If we can’t warm up in the arena I usually go in just to visualize myself in scenarios where I perform the way I wish.

I also watch video clips of myself where I did a good performance. Then I really get pumped and feel the perfect level of nervousness in order to do my best!

Ebba Andersson

Cross-country skiing

Music! I created a list in 2017 prior JVC in Soldier Hollow. It definitely puts me in a competitive performance mode.

Testing skis and warming up. It’s a crucial preparation to feel ready and at one with your skis.

One of the last things I do is to change to the gloves I complete in. Then it really feels like ’go time’!

Johan Rogestedt

Middle-distance running

Music 90 min before a race to get in to the focus bubble.

I take a deep breath at the start line…

… and during 10 seconds I repeat my mantra for the day. It could be : ”start offensive”, ”follow that back” or ”run progressively the last 400 meters.”

District (WCT) Jacket

District (WCT) Jacket combines exceptional comfort with a laid-back yet compelling identity. This modern jacket features rib collar, two side pockets and stylish stripes at sleeves. A perfect choice for urban environments.

District (wct) Jacket Women

District (WCT) Jacket Women

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District (WCT) Jacket

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District (wct) Jacket Women

District (WCT) Jacket Women

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District (WCT) Jacket

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District Parkas

Put on District Parkas and boost your confidence. This casual nylon spring parka comes with contemporary fit and soft mesh lining that ensures excellent comfort.

District Parkas Women

District Parkas Women

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District Parkas Men

District Parkas Men

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District Parkas Women

District Parkas Women

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District Parkas Men

District Parkas Men

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District Hood

Find your balance with District Hood, a contemporary hoodie made of a soft cotton blend that provides exceptional comfort. Front print and rib at bottom hem and sleeve ends.

District Hoodie Women

District Hoodie Women

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District Hoodie Men

District Hoodie Men

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District Hoodie Women

District Hoodie Women

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District Hoodie Men

District Hoodie Men

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District Long Hood with Zip

District Long Hoodie with Zip is contemporary long hoodie jacket with a clean, casual design, zip at front and side pockets. Comes with rib at sleeve ends and at back part of bottom hem.

District Long Hoodie with Zip Women

District Long Hoodie with Zip Women

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District Long Hoodie with Zip Women

District Long Hoodie with Zip Women

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District Crotch Sweat Pants

District Crotch Sweat Pants combine exceptional comfort with a laid-back yet compelling identity. These modern sweatpants feature drawstring at waist for optimal comfort, two side pockets and ribbed waist and leg endings.

District Crotch Sweat Pants Women

District Crotch Sweat Pants Women

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District Crotch Sweat Pants Men

District Crotch Sweat Pants Men

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District Clean Jogger Women

District Clean Jogger Women

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District Clean Jogger Men

District Clean Jogger Men

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