Our journey with the world's best athletes.
We live by performance. And so we live together with elite athletes across the globe. We work out with them, eat with them, relax with them, and in our hearts we also ascend the podium as one.
Of course we also lose together. These disappointing moments, as painful as they can be, we choose to see as platforms for development. Triggers to future success.
So we take the losses and add the victories, the workouts, the dreams, the sweat, the pouring rain, the boiling sun and all the conditions that nature and life can muster, and aim for a place where no one has gone before.
This is the journey we have chosen.
As of July 1, 2019, Craft is a proud partner to the Swedish Handball National Team. The partnership includes all men, women and youth national teams and means that Craft supplies the players with match apparel, training garments, base layers and casual team clothing.Read more
The Swedish cross-country skiers are among the best in the world and have experienced huge success since the turn of the millennium. From Olympic and world championship medals in the early 2000s to even more gold medals and podium places in the biggest races during the last decade.Read more
Two powerhouses come together in the upcoming season’s most exciting collaboration. Driven by innovation and cutting-edge performance, Craft and Team Sunweb are destined to take the world by storm. Legs and minds that never give up. A team spirit in a league of its own. And innovative performance clothing with a powerful expression designed for epic moments. Let’s roll.Read more
Hammarby IF is one of Scandinavia's biggest and most hard-working football clubs, with heart and soul in a league of its own. The atmosphere during the home games at Tele2 Arena at Söder in Stockholm must of course be experienced to be fully understood, but can probably be described as a euphoria of total devotion. The fans like their team. To say the least.Read more
BMC-Vifit Triathlon Team powered by Uplace was established in 2008 and is today one of the leading international triathlon projects. The team’s philosophy and vision is to provide maximum professional support for its athletes with the ultimate goal to optimize their performances.Read more
We are proud to say that we have worked together with cross-country skier Charlotte Kalla since the early days of her elite career. During this period we have witnessed a junior world champion blossom into a full-grown superstar with a knack for awe-inspiring skiing.Read more