Hammarby IF

One of Scandinavia's biggest and most hard-working football clubs.

Hammarby IF is one of Scandinavia's biggest and most hard-working football clubs, with heart and soul in a league of its own. The atmosphere during the home games at Tele2 Arena at Söder in Stockholm must of course be experienced to be fully understood, but can probably be described as a euphoria of total devotion. The fans like their team. To say the least.

Several players as well as people within the Hammarby organization have been very involved in the product development – in the design process, choice of materials as well as right down to the detail level of the garment construction. This in-depth collaboration has been crucial to develop garments with maximum function and a design that expresses Hammarby's true soul.

 We entered this collaboration with the ambition to facilitate the players' everyday life. In order to succeed with this, the players have also been involved in the design of the entire collection, from hoodies for everyday use to match garments at the highest pro level. The result is a wide range and a full experience that, in addition to match and training garments, also includes gym clothes, bicycle clothes, outerwear, underwear, mid layers and travel clothing.

Women-specific design.

We generally invest heavily in women's and girls' sports and the cooperation with Hammarby is no departure from that focus. On the contrary. The women's match jersey, which has been developed together with the players on Hammarby's women's team, is specifically developed for the female anatomy in terms of both fit, construction and details.

The collaboration with Hammarby is our first partnership with a Swedish football club playing at the highest national level. Together we form an extremely strong combination that gathers strength and energy from the past with eyes on future victories – in Sweden, Europe and the rest of the world.