Four decades of breaking new ground.
From high-tech labs and the working grounds of elite athletes to a deep understanding of the responsibilities that comes with being a leading sportswear brand, our journey is lined with dreams, inspiration and sustainable growth. Here you can read more about our friends, labs, Corporate Social Responsibility as well as everyday life on Craft.
Enjoy the hard work!
We live by performance. And so we live together with elite athletes across the globe. We work out with them, eat with them, relax with them, and in our hearts we also ascend the podium as one.Explore
There are no shortcuts to the cutting edge of innovation. All the steps have to be taken. In our case, that includes not only teaming up with first-class athletes but also collaborating with the best fabric manufacturers and the leading research labs across the globe.Explore
Based on our long collaboration with some of the world’s best endurance athletes, these guides are designed to help you dress to perform optimally and get the most out of your workout.Explore
We develop functional sports clothing designed to last over time and withstand tough environments and weather conditions. In addition, our products boost the user's sports performance.Explore
In theory, we aim to be the number one premium brand in functional sportswear. In reality, we live to boost your sport experience. This ambition and this drive merge into our daily lives where we dare to think unconventional and refuse to compromise in order to reach our goals.Explore